Sharp thinking, faster results, no waffle.
Ruth Fairbank started Rapid Badger in the spring of 2019 after leaving a large consultancy where she had spent the better part of a decade. The name came from a conversation with a former client who said, half-joking, that what he actually needed was someone who would 'get in…
The first two years were a learning curve in the best possible sense. Ruth discovered that most businesses do not have a strategy problem; they have a clarity problem. The strategy exists, somewhere, usually in the founder's head, but it has never been written down in a way…
Ruth Fairbank spent a decade inside large consultancies, mostly fixing problems that the consultancies themselves had created. She left in 2019 after one too many 80-slide decks that nobody read, and set up Rapid Badger to do the opposite: short engagements, honest diagnosis, and recommendations that fit on a single page if they need to. Before going independent she led operational turnarounds for a regional logistics firm and a mid-size retail chain, both of which she prefers not to name but will happily describe over coffee. Outside work she runs half-marathons at a pace she describes as "determined rather than fast" and keeps a very opinionated sourdough starter on her kitchen counter.